Dentists chair

How to Market Your Orthodontic Business

The health and wellness industry is always seeing new technologies and companies starting up. When it comes to oral health, there are general dentists, orthodontists, endodontist, oral & maxillofacial surgeons, periodontist, and prosthodontist. Operating a clinic for any one of the above can be difficult with the amount of competition today. In this article, we will concentrate on orthodontics and how you can make your practice succeed with the right orthodontic marketing ideas and market your clinic so that it can stay ahead of the 8,000 plus other practitioners in the US.

What is orthodontics?

model of teeth

It is a subsection in the oral health sector that deals with misalignments of the teeth and jaws when they do not close properly, are out of place or simply do not look nice. Many people think these dentists only fix braces which are those silver unpleasant looking wires on the teeth of many teenagers. However, this is not the case. They handle many other areas, and even braces have now become more advanced, and you will hardly notice anyone who is wearing them. But as orthodontists, it, may not be easy to grow your practice without proper help.

Hiring a specialized consultant

Every sector of the health industry has professionals who take care of various areas and processes. Similarly, there are people who specialize in making orthodontic practices market themselves and increase their client base. They perform various tasks and can help startups and clinics that have been running for a while and needs revamping. Here are some things that you can expect from services like OrthoSynetics who have been helping practices market and elevate themselves in today’s highly competitive arena.


We all see large companies place advertisements on television and billboards in every corner. Many of these companies do not need it as they are well-known brands and people already know them. However, for a single orthodontic practice to be known, marketing is crucial. Since the internet is the place everyone turns to for information, it is important that you have proper online marketing done alongside your standard marketing methods.

Financial analysis

Graph showing growthMany dental professionals are great at their job of fixing issues related to teeth etc. However, not all are shrewd business people. You may have many patients, but your bottom line may be insignificant. It is important that you have a decent return every month and for this, you must look at every aspect including your suppliers and customers (patients).

A specialized marketing consultant who has experience in promoting the growth of orthodontic practices is what you need if you wish to move up in business.